Brand Partnerships & Content — McLaren 720S

Long-term collaboration

Beyond the day-rate

The car has a brand of its own. Borrow it.

A one-off photoshoot is great for a campaign. A long-term partnership is better for everything else. We work with a small number of carefully chosen brands on rolling content arrangements — supplying the car, the location, the photography, and a lot of the creative thinking.

Think of us as a content partner with a 710 BHP supporting cast member. We can produce a steady stream of social-ready stills and short-form video tied to your product launches, seasonal campaigns and brand moments — without you having to organise a fresh shoot every time.

It's the model used by every credible luxury brand on social media. The difference is, instead of paying a London production agency £15k a day, you're working with a Lancashire-based operator who owns the car, knows the locations, and answers their own emails.

Who we work with

The brands this works for.

Watch & jewellery brands

Wrist-shot content, lifestyle stills, launch campaigns. Independent watchmakers and pre-owned dealers especially — the kind of brands whose audience overlaps with the supercar audience almost completely.

Menswear & tailoring

Bespoke tailors, luxury menswear retailers, leather-goods makers. The car gives a wardrobe context that a studio shoot can't, and the audience for both products is identical.

Premium dealerships

Independent supercar dealers, classic car traders, marque specialists. Joint content where the 720S becomes the photographic foreground for your stock — useful for brand-building and walk-in traffic.

Property & development

Luxury new-builds, country estates, prestige property agents. The car as a lifestyle signal — used in marketing materials, drone footage, and on-site events.

Drinks & hospitality

Independent distilleries, premium spirits brands, country house hotels and Michelin venues. Particularly powerful for brands trying to attract a destination-event audience to a rural location.

Lifestyle & wellness

Premium fitness brands, men's health and grooming, executive coaching. Anywhere the audience is high-net-worth men aged 30–55, the 720S is a remarkably effective creative shortcut.

How a partnership works

Four phases. No agency overhead.

/ 01

Brief & scope

An honest conversation about what you want the content to do, where it'll live, and what your audience cares about. We tell you upfront what's realistic and what isn't.

/ 02

Creative plan

A short, written content plan covering shoot locations, looks, deliverables and timing. Every shoot day produces multiple deliverables — never one hero shot and a wave goodbye.

/ 03

Shoot & capture

We produce, drive, organise locations, and bring in our trusted photographers and videographers when needed. You can attend, or you can leave it to us entirely.

/ 04

Delivery

Edited stills, short-form video, social-ready cuts in the formats your platforms need. Delivered via cloud share within agreed turnaround times. Full usage rights for your channels.

Engagement formats

Three ways to work with us.

/ Single campaign

One-off campaign

A single product launch, seasonal moment or brand campaign. One or two shoot days, a defined deliverable list, fixed cost. Best when you've got a specific launch in mind and don't need ongoing content.

From £2,400

/ Quarterly retainer

Quarterly retainer

One shoot day per quarter, ongoing content drops, agreed deliverables per cycle. Best for brands building a long-term content library and wanting consistency across the year.

From £6,800/yr

/ Exclusive ambassador

Exclusive partnership

A fully exclusive arrangement: the car works for your brand only within an agreed category. Co-branded content, event appearances, social cross-promotion. Limited to one brand per category.

POA

All partnerships are bespoke. The numbers above are starting points — we'll always quote against the actual deliverables you need.

Co-created
content. Built
around the car.